The truth behind aggregator & comparison websites

Price comparison websites

Thinking of buying your home insurance on a price comparison website? It will cost you more in the
long term.

Protect your credit rating

Some websites run full credit checks on a person even if they have only requested a price quote.
This could result in a high number of credit checks against that person’s name, which may make
them appear as a ‘higher risk’ or that they are desperate to get credit. This can have a detrimental
effect on their credit score with a lender.

Basic cover

The price you are first shown on a price comparison website may not always be what you end up
paying. There are concerns that aggregator websites are providing quotes for the most basic cover to ensure that a company appears at the very top of the results page. However, once you go through
and add in all of the extras to get the cover that you need, you might not actually be saving money.

‘Cheap’ isn’t always best

It’s all in the name. Price comparison websites aim to find home insurance based on the price of
the cover. However, ‘cheap’ insurance can cost more in the long term if you do not have the right
cover in place when making a claim. It is important to check the quality of the cover to ensure you
are protected should the worst happen.

Finding the cover to suit your needs

A website is restrictive in terms of how you can answer questions about your home insurance needs;
it cannot communicate with you to find out your individual requirements. Price comparison websites focus on mass market appeal whereas brokers work individually with you to discuss your home insurance needs in more detail, offering you expert advice along the way. When purchasing home insurance through a broker, you’re not just another number.

Voluntary excesses can be set high

The majority of price comparison websites automatically default to a voluntary excess level. If the
excess is set extremely high, this can result in you paying out a large amount when making a claim.
This may put you o going through with the claim, therefore taking out insurance in the first place
may have been a waste of your time and money. Brokers will work with you to select the
best excess levels to suit your requirements and can explain which options would be best for you.

Not every insurance company is featured on price comparison websites

Although the majority of home insurance providers now have an online presence, not all of these
companies choose to be included on aggregator websites. Therefore you should not rely solely on
using aggregator websites to find the best deal as the best deal may not always be represented.

Or alternatively fill in the form below to send an enquiry now

  • This field is for validation purposes and should be left unchanged.

"Very helpful throughout the remortgage process and very good at explaining everything in simplified terms we could relate to and not just financial jargon."


Thank you very much for all your hard work obtaining our first mortgage, which was so difficult to get providing our limited finances! Your assistance has been invaluable, and we would have never achieved this without you! We would have no hesitation in using your services again or, indeed, in recommending you to anyone who requires services of a mortgage & insurance specialist.


This was from a client we have been working with for over 7 years now: "Many thanks for all your hard work and effort to obtain our mortgage offer! I can't tell you how it feels for us to have gone from having nearly 100k of debt and a 'hopeless case' to getting a high street mortgage (in less than 7 years!)


Justin was recommend by my bother who had his mortgage arranged with him a couple of years before. The set up process was very easy, Justin got me on the phone, found out my needs and financial details and then came back a couple of days later with three options for me to pick from. After than things went smoothly, Justin and his team were VERY helpful, they even helped fix a couple of problems caused by my solicitors. On the day of completion Justin was on the phone making sure everything was fine as were his team. I felt very well looked after and even decided to arrange extra life cover with Justin.


We have been a client of JF Financial for almost 9 years. Justin goes above and beyond to ensure everything runs smoothly. The service this company provides is 5 star. Would 100% recommend JF Financial.


Knowing Justin is a blessing, I had couple of re mortgage with JFinancial. Very friendly & stress free service, Justin always look after all small details before the application. Hassel free , as long you have all uptodate documents. Great service. Just talking to him is a great pleasure.


I would like to thank Justin from J F Financial for his extremely professional service. After my recent stage one interview which was to understand all aspects of my financial position he was able to tell me more about my finances than I knew myself. Justin gave me clear, decisive advice which enabled me to put things in place to secure future financial stability. I initially went to Justin to see if he was able to help secure an acceptable rate on the re-mortgage of my property as it had come to the end of its term and slipped into variable rate. This was something that I did not think was possible in today’s current financial market. Justin not only matched my existing interest rate but secured this rate for the next 5 years. From Stage one to completion of the mortgage I found this to be a very smoothly run and professional service and would not hesitate with recommending Justin from J F Financial to any of my family or contacts in the future.


Just thought would drop you a quick line to say thank you for all your help with helping us along the process of buying our flat. We are all settled in now and loving it!! I will highly recommend you to all my friends, as it was a pleasure dealing with you and you made the whole process a lot less stressful. Once again many thanks for all your help and your useful knowledge.


Thank you very much for your help, it’s a pleasure dealing with you and will definitely recommend you to my family and friends. Easy remortgage with no hassle!!! Thanks again.


This was a big help in meeting all my needs, very helpful and professional


5 star service. Could not recommend JF Financial highly enough. Justin assisted us throughout the whole house buying/selling process. He made one of the most stressful processes in life easy and hassle free. Was always available for any advice, even out of office hours! Would never look elsewhere for any financial advice in the future.


We have just completed on our 2nd mortgage arranged by Justin. We wouldn’t consider going to anyone else as JF Financial Associates are friendly, professional and determined to find the best mortgage for our ever evolving needs. Justin is able to explain the whole process in an understandable way, making sure you are fully aware the next stage of the process. I have no hesitation in recommending their services. Mr & Mrs Wallis. West Sussex.